Free live training · Wed Oct 21 ✦Black Friday is coming ✦Live only · No replay ✦The Freedom Funnel Live ✦Plan it now, not Thanksgiving week ✦Free live training · Wed Oct 21 ✦Black Friday is coming ✦Live only · No replay ✦The Freedom Funnel Live ✦Plan it now, not Thanksgiving week ✦Free live training · Wed Oct 21 ✦Black Friday is coming ✦Live only · No replay ✦The Freedom Funnel Live ✦Plan it now, not Thanksgiving week ✦Free live training · Wed Oct 21 ✦Black Friday is coming ✦Live only · No replay ✦The Freedom Funnel Live ✦Plan it now, not Thanksgiving week ✦
The Lane Agency
Free seat
Free live training · Live only

The Freedom
Funnel Live.

The Black Friday sales system, revealed.

See how we connect Meta ads, AI and automation—and get first dibs on a paid done-for-you build.

Meta ads
Follow-up
Sales
Facebook + Instagram
Wed, Oct 21 · 1 PM ETWith Lorell Lane
Save your free seatFree · Live

Doors open in

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Your host, Lorell Lane
Lorell Lane / The Lane Agency

As seen on & worked with

Yahoo FinanceCBSThe CWNBCHuffPostUnivisionMeta
--days until Black Friday

The businesses that win plan now, not Thanksgiving week.

When
Wednesday, Oct 21
Time
1 PM ET · 12 CT · 10 PT
Where
Live · Virtual room
Cost
Free to attend
Real messages from real clients

The results speak for themselves.

Client winClient winClient winClient winClient win
Who this is for

You're making sales, but your revenue is all over the place.

Your income goes up and down and you never know what next month looks like.

The fix: One funnel that keeps bringing buyers in after launch day.

You're doing all the things but nothing sticks or scales.

The fix: The follow-up system that sells while you're off the phone.

You're doing everything yourself, or your team isn't delivering results.

The fix: What AI and automation take off your plate, step by step.

You know ads, AI and automation could help but don't know where to start.

The fix: The exact first three moves, in order, before Q4 peaks.

Not for beginners. You should already have a product or service and some sales.

Our signature method

The Freedom Funnel Method™

The Freedom Funnel: ads, AI and automation working together
Meta ads bring them in. AI and automation move them down to a sale.

How the automated sales system works

The funnel structure that converts on repeat, so you stop chasing the next sale.

01

Where AI and automation fit

What to automate in marketing, follow up and delivery so it isn't all on you.

02

The paid traffic strategy

How we use Meta ads to bring qualified buyers in every day.

03
Attendees only

Want it built for you?

Live attendees get first dibs on a limited number of done-for-you Freedom Funnel builds, a paid investment for owners ready to have my team build it.

Lorell Lane
5
Done-for-you builds a month
Your host

Hi, I'm Lorell.

Corporate dropout turned digital ads expert. 7+ years selling high level TV and online ads for major networks, now I run The Lane Agency and help business owners use Facebook and Instagram ads to create freedom.

More client wins

From first purchases to sold-out launches.

Client message thanking Lorell and saying she is doing $11k a week after four months of Facebook ads
Ecommerce · $11k a weekFour months of running ads, from a quiet inbox to about $11,000 a week.
Client message reporting a sold-out launch of about $67,000 after spending $1,115 on ads
Product launch · sold out at ~$67k$1,115 in ad spend, about $67,000 in sales, and the offer sold through before the deadline.
Client post describing a first sale made less than an hour after her first video ad was approved
Ecommerce · first sale inside an hourHer first Instagram reel ad, posted at 10am, brought a sale less than an hour after it was approved.
Client message reporting three purchases in the first week running ads, from a bottom-of-funnel ad set
Online store · three purchases in week oneFirst week of live ads, and every sale came from one bottom‑of‑funnel ad set.
Client message reporting two new clients in one month for $10,000 in revenue
Service business · 2 clients, $10k in a monthTwo new clients in one month, one of them from a single office reel.
Client message showing $3,200 spent on ads and $10,574 in total sales
Retail · $10,574 back on $3,200 spentTheir own numbers, straight from the thread: $3,200 in ad spend, $10,574 in sales.

Individual client experiences, not typical results or a guarantee. Your results depend on your business, offer and execution.

Ready to build your Black Friday system?

Save My Free Seat→